Executive Coaching for Founders & CEOs

Executive coaching for founders and CEOs who know the strategy but need to strengthen the nervous system behind it

LEADERSHIP FROM INSIDE OUT

Raza Rifat, somatic life coach

I work with founders and CEOs navigating the internal challenges of building and scaling companies. The decisions that keep you up at night. The tension between moving fast and staying grounded. The gap between the leader your company needs and the patterns your nervous system defaults to under pressure.

Most leadership development focuses on frameworks and strategy. I focus on what makes those frameworks impossible to execute: a dysregulated nervous system.

Before founding Embodiwise, I spent years in high-growth tech companies including Uber, Booking.com, and Roku. I know what it feels like to operate in hypergrowth environments where the stakes are high and the pace is relentless.

I help leaders build the internal capacity to match their external ambitions.

I am Raza Rifat, an Executive Coach and Somatic Experiencing Practitioner based in Amsterdam.

HOW WE work together

The work we do together is executive coaching grounded in nervous system science.

We address the challenges you face as a leader by working with how your body holds and processes stress, makes decisions under pressure, and regulates in high-stakes environments.

This is not therapy. This is performance work for leaders who understand that sustainable high performance requires more than willpower and strategy.

Sessions integrate Somatic Experiencing, a body-based approach to nervous system regulation, with executive coaching frameworks. We work with what is happening in your body in real time, not just what you think about what is happening.

The outcome is not just insight. It is increased capacity to lead through complexity without burning out yourself or your team.

Who This Is For

I work with founders and CEOs who are facing:

Scaling challenges

  • Making decisions under pressure

  • Leading through rapid growth

  • Managing founder transitions

  • Building executive presence

Nervous system patterns

  • Burnout and exhaustion

  • Anxiety about performance

  • Difficulty delegating

  • Always-on leadership mode

Internal work

  • Unlearning patterns that got you here

  • Strengthening capacity for complexity

  • Leading from regulation, not reactivity

  • Building sustainable high performance

Common Outcomes

Leaders I work with typically experience:

  • Increased capacity to make clear decisions under pressure, even when the path forward is uncertain.

  • Improved ability to regulate in high-stakes situations, reducing reactive leadership patterns.

  • Stronger executive presence that comes from internal groundedness, not performance.

  • Better delegation and trust in teams, moving from doing to leading.

  • Sustainable pace that supports long-term performance without constant burnout cycles.

  • Clearer boundaries between work and recovery, allowing genuine rest.

  • Greater resilience during founder transitions, fundraising, and scaling challenges.

Steady State

The weekly newsletter for founders and CEOs on the internal side of leadership

somatic life coach

If you are a founder or CEO navigating scaling challenges and want to strengthen the nervous system behind your leadership, schedule an exploratory call.

We will discuss what you are facing, whether this approach is right for you, and how we might work together.

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